Skip to main content

ECON 120: Friday 12/06 Lecture Notes

ECON 120
Friday, December 6, 2019
Lecture Notes

29. Which of the following statements is TRUE?
a. Airlines enhance profit by bundling, whereas Microsoft enhances profit by unbundling.
b. The market demand for labor has an upward sloping segment (violating the “law of demand”)
c. It is normal for firms to have a negative marginal cost.

d. McDonald’s is primarily a real estate company.

Popular posts from this blog

ECON 120: Wednesday 12/04 Lecture Notes

ECON 120 Wednesday, December 4, 2019 Lecture Notes Club good is an artificially scarce good. - Opposite of common resource. - Made excludable but lacks depletability. - It is “nonrival in consumption” or nondepletable. Strategic Situations and Decisions: 1 st Issue: Public Good with Private Monopoly or Market Power Make Excludable: Microsoft, Apple (positive price) Or Make Profit Indirectly: Facebook, Google (free price = zero) Determinants: 1. Risk Preference 2. Amount of Cash 3. Market Forecast (strength of network externalities) 2 nd Issue: Bundled Goods Bundle: Microsoft Office, McDonald’s Meal, “all you can eat” buffets” Unbundle: Air travel, a la carte meals Determinants: 1. Consumer preferences 2. Capacity constraints 3. Dissimilarity of consumer groups 3 rd Issue: Add-Ons Standard Plus Set (Group) of specified add-ons: Automobiles Standard Plus Individual Add-Ons: Some appliances Determinants: 1. Cost structure,

ECON 120: Friday 11/22 Lecture Notes

ECON 120 Friday, November 22, 2019 Lecture Notes If a good is illegal, the supply curve shifts UP and the marginal cost INCREASES. If a good is illegal, the demand curve shifts DOWN and the quantity will DECREASE. Inefficiencies if the commodity is ILLEGAL: 1. Total Surplus FALLS, Quantity FALLS 2. Quality of Good FALLS 3. Violence One of the most effective ways to increase crime is to declare an addictive commodity ILLEGAL. An addictive commodity is very inelastic. To punish demanders of an addictive commodity: Work on reducing demand by 1. Propaganda “Just Say No” 2. Punish customers (Demand shifts down, Price falls, Quantity falls, Crime falls) 3. Make everything legal.